Case Study: How Urgent Care For Feet Improved Patient Engagement and SEO with Intuitina

Overview

Urgent Care for Feet – a specialized foot and ankle clinic, implemented an AI chatbot from Intuitina to elevate patient engagement and streamline customer service. The Intuitina chatbot was deployed on the clinic’s website (no coding or developer needed) to answer common podiatry questions, assist with appointments, and provide 24/7 support. The results were outstanding: more engaged visitors, higher appointment requests, reduced phone call volume, round-the-clock patient service, and even notable SEO gains in organic search visibility.

Challenges

Urgent Care for Feet faced several customer service and marketing challenges on its website:

• Repetitive FAQs and Patient Queries: The clinic’s staff fielded countless recurring questions about foot conditions (ingrown toenails, fractures, diabetic foot issues, etc.), service availability, walk-in policies, and insurance coverage. These routine inquiries consumed staff time and often went unanswered after hours.
• After-Hours Support Gaps: As an urgent care provider, many potential patients seek information during off-hours (late nights or weekends) when no staff were available online. The clinic risked losing these patients to competitors if their questions weren’t answered instantly. An always-on solution was required to capture inquiries and guide patients at anhour.
• High Phone Call Volume: The front desk was frequently overwhelmed with calls about simple issues – from “How do I treat an ingrown toenail at home?” to “Do you accept my insurance?” This not only burdened staff, but also led to hold times for callers.

Solution

Intuitina’s AI Chatbot provided an ideal solution to these challenges. Urgent Care for Feet deployed the Intuitina chatbot on their website to serve as a virtual assistant for patients. The chatbot’s key roles were to:

• Answer Common Podiatry Questions: The Intuitina bot was trained to handle FAQs about foot and ankle conditions (ingrown toenails, sprains, fractures, diabetic foot concerns, etc.), clinic services and treatments, walk-in vs. appointment options, and insurance/billing queries. By guiding site visitors with real-time Q&A, the chatbot keeps them engaged and efficiently converts them into qualified leads or appointments.
• Collect Leads and Promote Appointments: Intuitina’s chatbot is designed with a pre-chat lead capture feature that prompts visitors for their name and contact info when starting a chat. Urgent Care for Feet leveraged this to capture potential patient details and encourage appointment requests.
• Provide 24/7 Instant Support: A standout benefit of the Intuitina chatbot is that it never sleeps – offering round-the-clock support. Whether a patient visits the website at 3 AM or on a Sunday, the chatbot is available to answer questions and guide them. This ensured Urgent Care for Feet could help patients even during off-hours, bridging the gap until the clinic opens.
• Quick, No-Code Implementation: Intuitina’s platform made the chatbot deployment remarkably quick and easy for the clinic’s team. There was no developer involvement required – the chatbot was set up with a simple embed code and automated training on the clinic’s content.

Using Intuitina’s dashboard, Urgent Care for Feet’s staff configured the bot’s knowledge base by inputting their existing FAQs, service pages, and blog articles.

• Seamless Integration with Site & Team: The chatbot was customized to match Urgent Care for Feet’s branding and workflow. It popped up on the website in a friendly chat bubble, so users immediately noticed they could “Ask a question.”

The clinic’s team monitored the chatbot logs periodically via Intuitina’s dashboard (which provides session analytics). These logs offered valuable insight into what patients were asking most. Intuitina’s system even helped the marketing team identify new content opportunities by logging frequently asked questions (valuable data that can inform SEO keywords and content updates).

Implementation

The process was quick and hands-off. Intuitina crawled their website and built the chatbot’s knowledge base using their service pages, blog content, and internal FAQs.

No developer involvement was needed. The chatbot script was embedded in the site footer, and the team fine-tuned some of the answers using Intuitina’s dashboard.

Within hours, the chatbot was handling real patient inquiries and capturing appointment leads.

Results

After deploying the Intuitina AI chatbot, Urgent Care for Feet experienced significant improvements across patient engagement, operational efficiency, and digital marketing performance. Below is a summary of the key outcomes:

• Increase in Appointment Requests: The chatbot became a new channel for capturing appointments. By answering patients’ questions and then prompting them to book visits, it funneled more people into the clinic’s scheduling system. Many visitors who might have left after reading a page were instead engaged by the bot and converted into leads. The pre-chat lead capture and appointment CTA led to a notable uptick in appointment requests submitted online.
• Reduction in Phone Call Volume: Routine inquiry calls to the clinic dropped significantly. Patients who received instant answers from the website chatbot often didn’t need to call the front desk at all. This deflection of FAQs to the chatbot reduced the staff’s call handling load, freeing them to focus on in-person patient care.
• 24/7 Off-Hours Coverage: The Intuitina chatbot effectively extended Urgent Care for Feet’s service hours to 24/7. Patients no longer encountered a dead end on the website outside of clinic hours. This round-the-clock responsiveness ensured no inquiry went unanswered, improving the patient experience and capturing leads even at midnight. As a result, the clinic saw more inquiries converted to appointments first thing the next day.
• More Engaged Website Visitors: On-site engagement metrics improved markedly. Users were interacting with the chatbot for several minutes at a time, often asking multiple questions in one session. This interactive Q&A kept visitors on the site longer than before. The average dwell time on the site increased, and bounce rate decreased, as patients engaged in dialogue with the chatbot instead of leaving after reading one page.
• Notable SEO Gains: One of the most remarkable outcomes of the chatbot implementation was its contribution to organic search growth. Over a few months, Urgent Care for Feet observed measurable improvements in SEO performance, attributable to the richer content and engagement driven by the chatbot.

Real Conversations That Saved Time and Captured Leads

Within days of launching the chatbot, Urgent Care For Feet began receiving dozens of patient interactions each week. Many of these exchanges handled common concerns that would have otherwise required a phone call or email follow-up.

Here are two real-world examples that show how Intuitina helped streamline patient communication while saving staff hours: